The Influence of Green Awareness, Green Lifestyle, and Green Product Knowledge on Green Purchase Intention of Electric Motorcycles in the Special Capital Region of Jakarta

Ranti Purwanti; Ali Hanafiah

doi:10.55927/ijbae.v4i6.430

Authors

Ranti Purwanti Universitas Mercu Buana
Ali Hanafiah Universitas Mercu Buana

DOI:

https://doi.org/10.55927/ijbae.v4i6.430

Keywords:

Green Awareness, Green Lifestyle, Green Product Knowledge, Green Purchase Intention

Abstract

The increasing global environmental issues and the importance of transitioning towards sustainable consumption and lifestyles. This study aims to analyze the influence of Green Awareness, Green Lifestyle, and Green Product Knowledge on Green Purchase Intention for environmentally friendly products, specifically electric motorcycles, in the Special Capital Region (DKI) of Jakarta. The method employed is quantitative with a Structural EquationModeling Partial Least Square (SEM-PLS) approach. The sampling technique used is purposive sampling, respondents from DKI Jakarta who have the intention to purchase electric motorcycles. The results indicate that Green Awareness, Green Lifestyle, and Green Product Knowledge have a positive and significant effect on Green Purchase Intention. The study concludes that enhancing environmental awareness, adopting a green lifestyle, and increasing knowledge about environmentally friendly products play a crucial role in encouraging consumers’ purchase intentions toward electric motorcycles.

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