The Influence of Service Features and Security on the Decision to Use Dana E-Wallet Among Generation Z in Surabaya
DOI:
https://doi.org/10.55927/ijbae.v4i6.470Keywords:
E-Wallet, Service Features, Security, Usage Decision, Digital FinanceAbstract
This study aims to examine the influence of service and security features on the decision to use the DANA e-wallet among Generation Z in Surabaya, Indonesia. A quantitative approach was employed using a cross-sectional survey of 100 active users aged 17 to 26. Data were collected through a questionnaire and analyzed using the SEM-PLS method with SmartPLS 4. The results show that service and security features significantly affect users’ decisions. Easy-to-use and innovative features, along with reliable security, enhance user trust and satisfaction toward DANA. This study extends the Theory of Planned Behavior by emphasizing that perceived convenience and security can drive e-wallet adoption. Practically, the findings highlight the importance of adopting user-centered digital feature design that considers usability, personalization, and security aspects to improve service quality, strengthen user trust, and promote digital financial inclusion in Indonesia’s growing economy.
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