Implementation of Marketing Strategies and Customer Acquisition

Nabila Salma Hafizhah; Erlita Ridanasti

doi:10.55927/ijbae.v4i2.57

Authors

Nabila Salma Hafizhah Universitas Islam Indonesia
Erlita Ridanasti Universitas Islam Indonesia

DOI:

https://doi.org/10.55927/ijbae.v4i2.57

Keywords:

Marketing Strategies, Customer Acquisition, Strategies

Abstract

This study aims to analyze the marketing strategies and customer acquisition efforts of PT Wangsa Jatra Lestari in the manufacturing and printing services sector. The research employs a qualitative approach, including in-depth interviews with key stakeholders and secondary data analysis. The findings reveal that PT Wangsa Jatra Lestari implements a hybrid marketing strategy combining traditional and digital methods. However, the digital marketing aspect, particularly SEO and social media marketing, remains underutilized. Recommendations include optimizing digital marketing efforts, refining customer service strategies, and strengthening customer loyalty programs to enhance competitiveness and retention. The research method used descriptive qualitative method include in-depth interviews with relevant sources as well as analysis of secondary data from internal company documents.

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