The Effect of Entrepreneurship Learning and Digital Marketing Literacy on Online Business Readiness with Self-Confidence as a Mediation Variable (Study on SMK Students Department of TKJ in Bojonegoro)

Jazuli Jazuli; Nasikh Nasikh; Agus Hermawan

doi:10.55927/jeda.v4i1.33

Authors

Jazuli Jazuli Faculty of Economics and Business, Universitas Negeri Malang
Nasikh Nasikh Faculty of Economics and Business, Universitas Negeri Malang
Agus Hermawan Faculty of Economics and Business, Universitas Negeri Malang

DOI:

https://doi.org/10.55927/jeda.v4i1.33

Keywords:

Entrepreneurship Learning, Digital Marketing Literacy, Self-Confidence, Online Business Readiness

Abstract

This study aims to determine the role of self-confidence and analyze the impact of business education and digital marketing knowledge on online business planning among young people who are learning to work. The sample used is SEM-PLS analysis with a sample of 226 students who take business courses and have mobile devices from the National Vocational School in Bojonegoro District. The findings show that digital marketing knowledge has direct and indirect effects and has a significant impact on online business planning. Business education also helps students develop online business plans. The recommendation of this study is that schools should develop entrepreneurship and digital education and provide more education to make students confident in facing online business in the digital age.

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