Socialization of the Application of Marketing Mix Aspects at PT. OP Sari Gunung Berastagi

Benni Purba; Ferdinand Sinuhaji; Agus Susanto Ginting; Aikel Harapenta Sembiring; Melky Sedek Surbakti; Diky Ariansyah Tarigan

doi:10.55927/jpmb.v4i6.183

Authors

Benni Purba Universitas Quality Berastagi
Ferdinand Sinuhaji Universitas Quality Berastagi
Agus Susanto Ginting Universitas Quality Berastagi
Aikel Harapenta Sembiring Universitas Quality Berastagi
Melky Sedek Surbakti Universitas Quality Berastagi
Diky Ariansyah Tarigan Universitas Quality Berastagi

DOI:

https://doi.org/10.55927/jpmb.v4i6.183

Keywords:

Socialization, Implementation, Marketing Mix

Abstract

As explained in the Tridharma of Higher Education, the Higher Education Regulations stipulate that universities are responsible for providing education, research, and community service. Based on Article 20 paragraph 2 of Law No. 20 of 2003, the national education system stipulates that universities are responsible for providing education, research, and community service. For this reason, this service is present in the form of concern for Quality Berastagi University (UQB) Lecturers. On this occasion, Lecturers and Students of Quality Berastagi University Conducted Community Service (PkM) at PT OP Sari Gunung Berastagi, which is a passion fruit syrup production and marketing business in Berastagi, Karo Regency. The purpose of service By the service team from Quality Berastagi University at PT. OP Sari Gunung Berastagi is about the socialization of the implementation of aspects of the marketing mix at PT OP Sari Gunung Berastagi, Karo Regency.

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