Optimizing Digitalization of MSMEs Marketing Pinang Iris Koin in Sungai Dusun Village, Batang Tuaka District

Qusthoniah Qusthoniah; Andika Utomo; Arif Setiawan; Nur Rahmawati; Dahlia Munawwarah; Maqfirah Utami; Atikah  Atikah; Sri Helina; Zahra Assaufi Irawan; Wisnu Abas; Muhammad Albed Dero; Mahali Fiqri

doi:10.55927/jpmb.v4i10.448

Authors

Qusthoniah Qusthoniah Universitas Islam Indragiri
Andika Utomo Universitas Islam Indragiri
Arif Setiawan Universitas Islam Indragiri
Nur Rahmawati Universitas Islam Indragiri
Dahlia Munawwarah Universitas Islam Indragiri
Maqfirah Utami Universitas Islam Indragiri
Atikah Atikah Universitas Islam Indragiri
Sri Helina Universitas Islam Indragiri
Zahra Assaufi Irawan Universitas Islam Indragiri
Wisnu Abas Universitas Islam Indragiri
Muhammad Albed Dero Universitas Islam Indragiri
Mahali Fiqri Universitas Islam Indragiri

DOI:

https://doi.org/10.55927/jpmb.v4i10.448

Keywords:

KKN, MSME, Pinang Iris Koin, Digitalization, Individual Economy

Abstract

Pinang iris is a processed product made from young areca nuts that are thinly sliced into coin shapes and dried to a moisture content of 5–9%. This product has economic value as it is used as a traditional complement, an ingredient in beverages, and a spice that is widely consumed in eastern Indonesia and has export potential. However, businesses in Sungai Dusun Village still face challenges in processing, packaging, and marketing, which are generally traditional in nature. Through the Community Service Learning (CSL) program focused on digital-based SME development, the community received training in production, packaging, business management, and digital marketing via social media and online marketplaces. The program’s outcomes demonstrated improved skills, expanded markets, and higher individual income potential. This initiative demonstrates that digitalizing the pinang iris coin SME sector can support individual economic growth while strengthening village economic self-reliance.

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