Strengthening the Legality and Digitalization of MSMEs in Increasing Visibility and Business Sustainability in Gemilang Jaya Village

Arrahman Aditya; Vina Salsabila; Alridho Fransiska; Yolanda Huslita; Mutiara Andini; Ade Lesmana; Aldi Fratama; Kustari Alfina; Ari Anggara; Syakirah Ramadhani; Sayyidah Shufiyah Al Maghfiroh; Siti Herliza; Qusthoniah Qusthoniah

doi:10.55927/jpmb.v4i10.449

Authors

Arrahman Aditya Universitas Islam Indragiri
Vina Salsabila Universitas Islam Indragiri
Alridho Fransiska Universitas Islam Indragiri
Yolanda Huslita Universitas Islam Indragiri
Mutiara Andini Universitas Islam Indragiri
Ade Lesmana Universitas Islam Indragiri
Aldi Fratama Universitas Islam Indragiri
Kustari Alfina Universitas Islam Indragiri
Ari Anggara Universitas Islam Indragiri
Syakirah Ramadhani Universitas Islam Indragiri
Sayyidah Shufiyah Al Maghfiroh Universitas Islam Indragiri
Siti Herliza Universitas Islam Indragiri
Qusthoniah Qusthoniah Universitas Islam Indragiri

DOI:

https://doi.org/10.55927/jpmb.v4i10.449

Keywords:

MSMEs, Legitimacy, Digitalization, Visual Identity, Rural Economy

Abstract

Gemilang Jaya Village in Batang Tuaka District has strong economic potential through agriculture-based MSMEs, particularly palm sugar and sugarcane juice. However, these MSMEs face challenges in business legitimacy and limited digitalization. This community service program aimed to strengthen MSMEs by facilitating business legality, improving visual identity, and enhancing digital marketing. The methods included socialization, participatory discussion, and technical assistance over 40 days. Results show that issuing the Business Identification Number (NIB) increased public trust, while digitalization through social media and Google Maps expanded market reach and product visibility. Strengthening visual identity also enhanced brand image. Thus, legitimacy and digitalization are key factors in sustaining rural economic development.

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