Online Marketing and Sustainability Training for MSMEs in Medan City

Farida Sagala; Siti Normi; Thomas Sumarsan Goh; Dimita H.P. Purba; Lamria Sagala; Ivo Maelina Silitonga; Gracesiella Y. Simanjuntak; Duma Rahel Situmorang; Markus Doddy Simanjuntak; Arthur Simanjuntak

doi:10.55927/jpmb.v4i11.471

Authors

Farida Sagala Universitas Methodist Indonesia
Siti Normi Universitas Methodist Indonesia
Thomas Sumarsan Goh Universitas Methodist Indonesia
Dimita H.P. Purba Universitas Methodist Indonesia
Lamria Sagala Universitas Methodist Indonesia
Ivo Maelina Silitonga Universitas Methodist Indonesia
Gracesiella Y. Simanjuntak Universitas Methodist Indonesia
Duma Rahel Situmorang Universitas Methodist Indonesia
Markus Doddy Simanjuntak Universitas Sari Mutiara
Arthur Simanjuntak Universitas Methodist Indonesia

DOI:

https://doi.org/10.55927/jpmb.v4i11.471

Keywords:

MSMEs, Digital Marketing, Online Marketing, Social Media, Desa Baru

Abstract

This community service program aimed to improve the digital marketing capacity of MSME actors in Desa Baru, Pancur Batu District, Deli Serdang Regency, who face limited skills in utilizing digital platforms. The program involved 30 MSMEs selected based on commitment and business potential and was implemented through social media and marketplace training, creative content workshops, eight weeks of mentoring, and the establishment of a digital MSME community. Evaluation results showed significant improvements, with 87% of participants actively using at least two platforms, a 48% increase in online sales, a 128% rise in social media interactions, 80% product registration on marketplaces, and 65% broader market reach. Despite challenges such as unstable internet access, low digital literacy, and limited time for managing social media, the program successfully strengthened MSME digital marketing skills and established a sustainable digital community.

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