Transformation of Local MSMEs through Digitalization Workshop on Marketing and Product Labeling in Maron Kidul, Probolinggo
DOI:
https://doi.org/10.55927/jpmb.v4i11.496Keywords:
MSME, Digital Marketing, Product Labeling, Community ServiceAbstract
The transformation of UMKM in the digital era requires increasing the capacity of business actors, especially in the aspects of marketing and product labeling. UMKM have an important role in encouraging the local economy, but there are still many business actors who do not understand digital marketing strategies and the function of labels as visual identities and completeness of business legality. To answer these challenges, the service team carried out a training and mentoring program for UMKM actors in Maron Kidul Village, Probolinggo Regency. The purpose of this activity is to provide skills in designing labels, utilizing digital media for promotion, and assisting in managing legality such as NIB and PIRT. The training was carried out through a Participatory Action Research (PAR) approach involving UMKM, village governments, and DKUPP. This activity is accompanied by hands-on practice so that participants are able to market products digitally.
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Copyright (c) 2025 Salsa Yuliana Ayunda, Allwi Yuzaq, Annisa Alifianti, Azarine Annora Madana, Moh. Dava Adhitya Mahesa, Muhammad Yashluh Fu’ady, Puan Maharani Lukmana, Putri Amanda Salsabila, Umiatin Hasanah, Elly Uzlifatul Jannah
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