Assistance in the Digitalization of Red Sugar MSMEs through Promotion, Content Creation, and Business Legality Based on OSS

Abstract

The digitalization assistance program for brown sugar MSMEs in Block E2 of Bagan Jaya Village was carried out to improve the competitiveness of Mrs. Endang's brown sugar business, which still faces obstacles in promotion, digital skills, and does not yet have a Business Identification Number (NIB). The activities were carried out using a participatory approach through preparation, digital training, promotional content creation, and NIB registration assistance. The program results showed an increase in marketing reach through social media, the availability of more attractive photo and video content, and the issuance of an NIB that strengthens the business's legality. These findings prove that digitalization and business legality play an important role in improving the sustainability and competitiveness of MSMEs in the modern era.