Strategy for Empowering MSMEs through Business Legality and Digital-Based Packaging Innovation in Kotabaru Reteh Village

Deri Erian Pratama; Nasywa Zulhasida; Lisa Anggraini; Agustina Susilawati; Putri Tiara; Desi Ratnasari; Toni Marion Swardana; Jusmaini Jusmaini

doi:10.55927/jpmb.v4i12.520

Authors

Deri Erian Pratama Universitas Islam Indragiri
Nasywa Zulhasida Universitas Islam Indragiri
Lisa Anggraini Universitas Islam Indragiri
Agustina Susilawati Universitas Islam Indragiri
Putri Tiara Universitas Islam Indragiri
Desi Ratnasari Universitas Islam Indragiri
Toni Marion Swardana Universitas Islam Indragiri
Jusmaini Jusmaini Universitas Islam Indragiri

DOI:

https://doi.org/10.55927/jpmb.v4i12.520

Keywords:

MSME, Packaging Innovation, NIB, Digital Marketing

Abstract

The Community Service Program in Kotabaru Reteh Village (Introduction) aims to empower MSMEs through improving business legality, packaging innovation, and digital marketing. (Method) Activities were carried out through observation and analysis of the Business Model Canvas, assistance with NIB registration, packaging design using Canva, and training in promotion through TikTok for two active MSMEs. This program resulted in official NIB ownership, new packaging in line with market standards, and improved digital marketing skills for business owners. The KKN program has proven to increase the competitiveness of MSMEs and support the economic independence of the local community.

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