Online Business Counseling for Women Farmers Group in Sungai Langka Village, Gedong Tataan District, Pesawaran Regency

Dina Safitri; Dwi Asri Siti Ambarwati; Nuzul Inas Nabila

doi:10.55927/jpmb.v4i7.58

Authors

Dina Safitri Universitas Lampung
Dwi Asri Siti Ambarwati Universitas Lampung
Nuzul Inas Nabila Universitas Lampung

DOI:

https://doi.org/10.55927/jpmb.v4i7.58

Keywords:

bisnis online, pemberdayaan masyarakat, pelatihan, pengabdian masyarakat, ekonomi desa

Abstract

This community service activity aims to improve online business knowledge and skills in the Women Farmers Group (KWT) in Sungai Langka Village, Pesawaran Regency. Through counseling and training, KWT members are taught how to utilize online platforms such as Tokopedia and Shopee to market their agricultural and processed products. This activity involved 34 KWT members and showed a significant increase in participants' knowledge of online business, with post-test scores increasing by 30% from pre-test. As a result, KWT members become more motivated to develop their businesses independently and utilize digital technology to increase revenue. This activity is expected to support the development of Sungai Langka Village as a creative economy-based agro-tourism village.

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