The Effect of Perceived Usefulness on Behavioral Intention to Use through Attitude towards Using the Alfagift Application

Dian Senly Andika; Rizma Fauziyah; Mohammad Isa Wibisono; Titis Shinta Dhewi

doi:10.55927/ijbae.v4i3.129

Authors

Dian Senly Andika State University of Malang
Rizma Fauziyah State University of Malang
Mohammad Isa Wibisono State University of Malang
Titis Shinta Dhewi State University of Malang

DOI:

https://doi.org/10.55927/ijbae.v4i3.129

Keywords:

Perceived Usefulness, Behavioral Intention to Use, Attitude Towards Using, Alfagift, Technology Acceptance Model

Abstract

This research analyzes the impact of perceived usefulness on behavioral intention to use, mediated by attitude toward technology adoption in the Alfagift shopping application. A quantitative approach is utilized in this research, which is analyzed with PLS-SEM. Data was collected through questionnaires from 75 respondents who are potential users of Alfagift. The findings demonstrate that perceived usefulness positively and significantly influences both behavioral intentions to use and attitude toward technology adoption. Meanwhile, attitude towards using is also a good mediating variable in the relationship between perceived usefulness and behavioral intention to use. These findings reinforce the important role of perceived usefulness in shaping consumer attitudes and intentions towards adopting digital shopping applications and strengthen the technology acceptance model (TAM) theory, especially in the Indonesian retail sector.

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